BLOG & RESOURCES

  • WECHAT MARKETING-THE ULTIMATE GUIDE

    Many people have been asking us how to do Marketing using WeChat, and we know that a lot of people are wondering if WeChat is crucial to do busine...
  • MARKETING TACTICS TO SUCEED IN CHINA

      In China, yearly marketing budgets have grown to around $100,000 on the low end and over $1,000,000 on the high end. Brands must know how to nav...
  • TMALL LUXURY PAVILION

    WHAT IS TMALL? Tmall is the biggest and most profitable B2C (business-to-consumer) platform in China. Tmall was launched by Alibaba in 2010 and si...
  • WHY CHINA IS A DECADE AHEAD IN SOCIAL-DRIVEN SALES

      China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know?   K...
  • MASTERING THE NEW WECHAT- BRAND.COM 2.0 MODEL

    HOW WECHAT IS BUILDING AN ENTIRE ECOSYSTEM TO EMPOWER LUXURY BRANDS TO CONQUER THE ERA OF SOCIAL COMMERCE IN CHINA. As China’s leading social medi...
  • THE DIFFERENCE BETWEEN CHINESE WEBSITE AND ENGLISH WEBSITE CONSTRUCTION

      The difference between an English website and a Chinese website is not just the difference between using Chinese and using English languages...
  • CHINA’S 7 WEALTHY CONSUMER TYPES

    Due to its relatively young age and enormous size, luxury consumption in China has seen a vastly different trajectory than it has in the West over...
  • GLOBAL LUXURY SALES HIT A RECORD DECLINE IN 2020, BUT BUSINESS IS BOOMING IN CHINA

        China is on track to become the biggest luxury market by 2025, as wealthy Chinese consumers travel less and splurge more on their home turf, a ...
  • GUIDE TO NEW WECHAT E-COMMERCE TOOLS

      WeChat is without a doubt the app where Chinese people spend most of their time. It has more than 1.2 billion monthly active users, 20 million of...
  • HOW TO TARGET HNWI (HIGH NET WORTH INDIVIDUALS) IN CHINA

    If you are looking to target HNWI (High Net Worth Individuals) in China, to sell your property, your financial services or luxury products…. This ...
  • WHY IS LOCALIZATION SO IMPORTANT FOR BRANDS ENTERING CHINA?

          WHAT IS LOCALIZATION? Localization is a service used to adapt a product, page, or app to a specific market. A localization strategy addresses...
  • B2C E-COMMERCE IN CHINA OVERVIEW: E-COMMERCE IN CHINA IS GROWING AT A RAPID PACE

    The B2C e-commerce market in China is in the growth phase of its economic life cycle. According to an industry report, the industry revenue has gr...