BLOG & RESOURCES

  • WHAT WE BECOME

        The answer, if fully understood, will bring anyone anything and everything we genuinely want. And it’s deceptively simple. Perhaps it is too s...
  • LIFESTYLE MANAGEMENT SKILLS FOR THE OVERWHELMED ENTREPRENEUR

      The life of a driven small business owner can be both rewarding and overwhelming as achieving a high level of success comes with an assortment o...
  • DO YOU REALLY KNOW YOUR IDEAL CUSTOMERS?

      DO YOU REALLY KNOW YOUR IDEAL CUSTOMERS? You won't be able to position what you're selling to meet customers' (and potential customers') needs w...
  • WHY BRANDS NEED TO ACT NOW

    WHY THIS CRISIS IS DIFFERENT The current crisis is different from practically all previous downturns. What makes matters worse for many brands is ...
  • HOW WE DID MARKETING FOR 20+ YEARS WITHOUT SPENDING A DIME ON PAID AD'S

      I am going to show you how those of us who have been in business for 20+ years did Marketing before social media and all the Ad Spend Nons...
  • HAVE YOU EVER CONSIDERED SELLING YOUR PRODUCTS IN CHINA?

        It may sound strange as China is known as a main exporter of goods on a global scale. Goods made in China have saturated the world for decades...
  • SOCIAL MEDIA IN CHINA: WHAT GLOBAL MARKETERS NEED TO KNOW

      WECHAT AND WIBO MARKETING APPS For today's digitally native consumer, the beginnings of a shopping journey often start on a social media platfor...
  • WECHAT MARKETING-THE ULTIMATE GUIDE

    Many people have been asking us how to do Marketing using WeChat, and we know that a lot of people are wondering if WeChat is crucial to do busine...
  • MARKETING TACTICS TO SUCEED IN CHINA

      In China, yearly marketing budgets have grown to around $100,000 on the low end and over $1,000,000 on the high end. Brands must know how to nav...
  • TMALL LUXURY PAVILION

    WHAT IS TMALL? Tmall is the biggest and most profitable B2C (business-to-consumer) platform in China. Tmall was launched by Alibaba in 2010 and si...
  • WHY CHINA IS A DECADE AHEAD IN SOCIAL-DRIVEN SALES

      China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know?   K...
  • MASTERING THE NEW WECHAT- BRAND.COM 2.0 MODEL

    HOW WECHAT IS BUILDING AN ENTIRE ECOSYSTEM TO EMPOWER LUXURY BRANDS TO CONQUER THE ERA OF SOCIAL COMMERCE IN CHINA. As China’s leading social medi...