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by A Mac
The answer, if fully understood, will bring anyone anything and everything we genuinely want. And it’s deceptively simple. Perhaps it is too s...
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by A Mac
The life of a driven small business owner can be both rewarding and overwhelming as achieving a high level of success comes with an assortment o...
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by A Mac
DO YOU REALLY KNOW YOUR IDEAL CUSTOMERS?
You won't be able to position what you're selling to meet customers' (and potential customers') needs w...
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by A Mac
WHY THIS CRISIS IS DIFFERENT
The current crisis is different from practically all previous downturns. What makes matters worse for many brands is ...
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by A Mac
I am going to show you how those of us who have been in business for 20+ years did Marketing before social media and all the Ad Spend Nons...
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by A Mac
It may sound strange as China is known as a main exporter of goods on a global scale.
Goods made in China have saturated the world for decades...
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by A Mac
WECHAT AND WIBO MARKETING APPS
For today's digitally native consumer, the beginnings of a shopping journey often start on a social media platfor...
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by A Mac
Many people have been asking us how to do Marketing using WeChat, and we know that a lot of people are wondering if WeChat is crucial to do busine...
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by A Mac
In China, yearly marketing budgets have grown to around $100,000 on the low end and over $1,000,000 on the high end.
Brands must know how to nav...
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by A Mac
WHAT IS TMALL?
Tmall is the biggest and most profitable B2C (business-to-consumer) platform in China. Tmall was launched by Alibaba in 2010 and si...
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by A Mac
China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know?
K...
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by A Mac
HOW WECHAT IS BUILDING AN ENTIRE ECOSYSTEM TO EMPOWER LUXURY BRANDS TO CONQUER THE ERA OF SOCIAL COMMERCE IN CHINA.
As China’s leading social medi...
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