DO YOU REALLY KNOW YOUR IDEAL CUSTOMERS?
DO YOU REALLY KNOW YOUR IDEAL CUSTOMERS?
You won't be able to position what you're selling to meet customers' (and potential customers') needs without knowing who they are.
• How well do you know your ideal customers' backgrounds, their goals, and their challenges?
• How well do you understand their interests and needs?
• Do you know how old they are?
• Where they went to school?
• Whether they have kids?
• What a day-in-the life looks like?
These questions may sound specific, but here's the thing ... Without knowing the answers to questions like these, it's difficult for a business to create an effective strategy to attract, sell to, and delight more of those types of people.
To market a product or service properly, the first thing you must do is get clear on WHO your IDEAL CUSTOMER is, where they are hanging out, and what their challenges are…
