BLOG & RESOURCES

  • TMALL LUXURY PAVILION

    by A Mac
    WHAT IS TMALL? Tmall is the biggest and most profitable B2C (business-to-consumer) platform in China. Tmall was launched by Alibaba in 2010 and si...

  • WHY CHINA IS A DECADE AHEAD IN SOCIAL-DRIVEN SALES

    by A Mac
      China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know?   K...

  • MASTERING THE NEW WECHAT- BRAND.COM 2.0 MODEL

    by A Mac
    HOW WECHAT IS BUILDING AN ENTIRE ECOSYSTEM TO EMPOWER LUXURY BRANDS TO CONQUER THE ERA OF SOCIAL COMMERCE IN CHINA. As China’s leading social medi...

  • THE DIFFERENCE BETWEEN CHINESE WEBSITE AND ENGLISH WEBSITE CONSTRUCTION

    by A Mac
      The difference between an English website and a Chinese website is not just the difference between using Chinese and using English languages...

  • CHINA’S 7 WEALTHY CONSUMER TYPES

    by A Mac
    Due to its relatively young age and enormous size, luxury consumption in China has seen a vastly different trajectory than it has in the West over...

  • GLOBAL LUXURY SALES HIT A RECORD DECLINE IN 2020, BUT BUSINESS IS BOOMING IN CHINA

    by A Mac
        China is on track to become the biggest luxury market by 2025, as wealthy Chinese consumers travel less and splurge more on their home turf, a ...

  • GUIDE TO NEW WECHAT E-COMMERCE TOOLS

    by A Mac
      WeChat is without a doubt the app where Chinese people spend most of their time. It has more than 1.2 billion monthly active users, 20 million of...

  • HOW TO TARGET HNWI (HIGH NET WORTH INDIVIDUALS) IN CHINA

    by A Mac
    If you are looking to target HNWI (High Net Worth Individuals) in China, to sell your property, your financial services or luxury products…. This ...

  • WHY IS LOCALIZATION SO IMPORTANT FOR BRANDS ENTERING CHINA?

    by A Mac
          WHAT IS LOCALIZATION? Localization is a service used to adapt a product, page, or app to a specific market. A localization strategy addresses...

  • B2C E-COMMERCE IN CHINA OVERVIEW: E-COMMERCE IN CHINA IS GROWING AT A RAPID PACE

    by A Mac
    The B2C e-commerce market in China is in the growth phase of its economic life cycle. According to an industry report, the industry revenue has gr...

  • THE NUMBER OF INTERNET USERS IN CHINA HAS REACHED 940 MILLION IN OCTOBER 2020

    by A Mac
    As of December 2020, China was ranked first among the countries with the most internet users. China had over 900 million internet users, more than...

  • OPPORTUNITIES FOR ITALIAN BUSINESSES IN CHINA-2021

    by A Mac
    CHINA-ITALY RELATIONSHIPS In 2020, Italy and China celebrated 50 years of bilateral diplomatic relations. Throughout antiquity, the two countr...