WE CAN HELP YOU ATTRACT HIGH VALUE CHINESE TOURISTS
China is the world’s largest market for outbound tourism. The average Chinese tourist spends $8,900 per trip, for a total of $11.7 billion across the year. There are 20.4 million high value travelers in China looking to visit destinations with great nature and wildlife, safe and secure places to go, world class food and wine, coastal areas, and romantic destinations.
China’s growing middle class, and extremely wealthy upper class are increasing and there is a huge opportunity for tourism and leisure businesses to attract and capture some of this lucrative market.
How we can help grow tourism businesses
85% of Chinese travelers go online to book their travel, and 54% use direct booking services.
Attracting Chinese tourists is a two-part strategy. First, being online and accessible to tourists is essential to make them aware of your business. WeChat is the number one platform used in China to view and search information – especially as many Western websites are totally blocked in China.
Second, travel agents are an essential part of the industry (which has to do with the fact that Chinese travelers find it hard to access western websites and prefer to read in Chinese). In order for a travel agent to recommend your business, you need to give them information, in Chinese, to pass on to their clients. WeChat is the perfect tool for this and preferred by most agents.
ENHANCE TRAVEL AGENT CAMPAIGNS
By giving your agents Chinese marketing messages, it helps them seal the deal with their clients, arming them with the information their clients will need to choose your destination over other travel opportunities.
BUILD TRUST WITH CHINESE TRAVELERS
Trust is important, with many Chinese travelers posting about bad experiences online and making other tourists wary of businesses they have not heard of. Posting regularly on WeChat allows tourists to get to know your brand and show they will have a great experience with you.
CONTROL YOUR MESSAGING
Eliminate the risk of agents communicating incorrect information about costs, booking processes or accommodation requirements. Take complete control of all Chinese messages in-market.
WE CAN HELP:
- Showcase your businesses and your location
Give essential booking information in Chinese
Build trust with prospective travelers
Elevate your brand
Give travelers information they can easily share with their travel companions (remember, international websites are usually blocked)
Share stories of other Chinese tourists and their experiences
Support travel agents with the material they need to drive bookings