CONNECTING THE WORLD TO THE CHINESE MARKETPLACE
IN 2020 CHINA OFFICIALLY BECAME THE LARGEST MARKET IN THE WORLD AMID THE GLOBAL PANDEMIC.
China’s online retail sales reached 10,632.4 billion yuan (US$1,552 bn), an increase of 16.5% over the previous year. In 2018, around 83% of all payments were made via mobile payment modes. By 2021, a study predicts over 280 million wealthy consumers in China with disposable incomes of 18,000 euros to 900,000 euros. Thus, revenues will have tripled, if not more.
NO MATTER WHAT PRODUCT OR SERVICE YOU SELL, IT IS IMPORTANT TO CONSIDER THE MASSIVE CHINESE MARKET.
We have been doing business in China since 2002 with our own Group of Companies and International brands. Our experience in the Chinese Marketplace combined with our state-of-the-art solutions makes it easy for you to understand the market and culture to establish a broad base of new clients.
If you are looking to Enter the Lucrative Chinese market, we will Implement several tailormade strategies that generate qualified leads.
OUR CORE SERVICES
FOREIGN TRADE E-COMMERCE DEVELOPMENT
To be successful your business must have a Chinese language website. The construction of foreign trade/Western websites are vastly different from the layout, framework, modules, and user browsing habits required for Chinese websites.
Tech-savvy Chinese consumers devour information and will use your Chinese language website to learn about you and your products and services. This is an integral part of their purchasing process.
The content of the website must be attractive, and the first image must be concise to explain the brands tone, so that customers will understand at a glance what you do, and the benefits you offer with your products and services.
CROSS-BORDER E-COMMERCE
By 2021, the transaction volume of imported goods purchased online in China will hit over US$245 billion, making it the largest cross-border B2C market in the world.
By 2023,e-commerce will account for 64% of sales in China.
By 2025, China will achieve 40% of global luxury sales.
85% of Chinese are interested in niche brands.
For Western brands, the opportunities are enormous. But China is a complex and unique market.
We are Experts in brand development, and the bi-cultural team at L’Agence allows you to Accelerate your growth potential in China.
With rapid economic growth and higher disposable income, people in China are demanding high-quality products and a broader selection of goods and services.
WECHAT REGISTRATION, PROGRAMS & SERVICES
With over 1.2 billion monthly active users, virtually everyone in China uses it, and not just for chatting with friends.
WeChat is the most popular messaging app in China and is used by over 70% of the population. If you are doing business in China, you simply cannot ignore WeChat. Besides its messaging features, WeChat comes with many functionalities that have become essential to promote your business in China. You can use the app to generate brand awareness, for marketing purposes, to engage with your customers and find new ones.
The most popular functionalities used by successful businesses in China. WeChat Mini Program, WeChat Store and WeChat Web Apps
SOCIAL MEDIA MARKETING SERVICES
The key thing every company must know to do business in China is that Western social media platforms like Facebook, YouTube, Instagram and Twitter are banned in China.
With businesses across the globe using Facebook/Instagram to reach new customers, entering a new market without them might seem impossible. However, there is a range of other platforms available that businesses can use for social media marketing in China.
While none of the platforms can really be called The Chinese "Facebook" or Chinese "Instagram", there are many platforms that share similar features and allow for paid advertising.
We know where Chinese internet users spend their time and what platforms we can use specific to your Industry to grow your business in China.
INDUSTRIES WE SPECIALIZE IN
FASHION AND LUXURY BRANDS
CHINA’S APPETITE FOR WESTERN PRODUCTS
Just as Chinese consumers like to buy online, they love to buy Western products. Western brands are generally perceived as better and safer. According to one study, 61% of Chinese consumers would pay more for products manufactured in Europe the United States and other countries. In some product categories, the preference is even higher. The World Luxury Association revealed that 86% of Chinese consumers refused to buy luxury goods labeled “Made in China”.
E-Commerce is in its heyday in China, representing approximately 35% of the overall retail market. China’s E-Commerce share is expected to reach half of the global market by 2020. In 2016, China’s e-commerce transactions accounted for US$2.1 trillion alongside a 25 percent year-on-year growth.
COSMETICS AND BEAUTY
China is now the world's second largest cosmetics market, accounting for about one-fifth of the global cosmetics market, and its growth rate far exceeds that of the United States, Japan, and South Korea. However, in contrast, the per capita consumption level is only about 1/6 that of the United States, Japan, and South Korea, and the demand potential is far from being fully realized.
Chinese consumers favor beauty products that are more expensive and from foreign brands. They have both a high price and strong brand awareness. Foreign brands lack brand awareness in China and their image is based on accessibility. Beauty brands MUST educate consumers on their values and brand benefits.
REAL ESTATE
There are over 50 million people living outside of China, with the US, UK, Canada, Europe, Australia, and New Zealand among some of the most popular locations to migrate to outside of Asia. Chinese emigrants are often highly educated, affluent, and they don’t bring a house with them!
In terms of international Real Estate investment, the capital investment into residential & commercial projects from Mainland China is at an all-time high with total Chinese global offshore assess tripling from $6.4 trillion in 2015 to an expected $20 trillion by 2021.
EDUCATION
Give Chinese Students and Their Families All the Information They Need to Choose You.
With a growing middle class and strong economic growth, overseas education is one of the biggest sectors Chinese families invest in. China is the largest country of origin for international students, globally. This presents a great market opportunity for schools, universities, student accommodation providers, immigration agents and many more businesses in the global education sector. In many countries, education one of the most significant export markets, and international students are the biggest drivers of growth.
The latest estimates suggesting there are over 660,000 Chinese students currently studying overseas – a number growing substantially every year. Some of the most popular destinations for studying overseas are the US, UK, Australia, Canada, and New Zealand.
ARE YOU AN EDUCATION PROVIDER OR SUPPORT SERVICE WANTING TO TARGET CHINESE STUDENTS?
TOURISM
We Can Help You Attract High Value Chinese Tourists
China is the world’s largest market for outbound tourism. The average Chinese tourist spends $8,900 per trip, for a total of $11.7 billion across the year. There are 20.4 million high value travelers in China looking to visit destinations with great nature and wildlife, safe and secure places to go, world class food and wine, coastal areas, and romantic destinations.
China’s growing middle class, and extremely wealthy upper-class are increasing and there is a huge opportunity for tourism and leisure businesses to attract and capture some of this lucrative market.
FOOD & BEVERAGE
International companies are trying to break into the Chinese market not merely due to its unstoppable economic growth or for its inexpensive labor but rather for the increased purchasing power of its consumer market.
China’s fast-expanding middle class is expected to triple their spending over the coming years, reaching $6 trillion by 2020. Multinational companies cannot afford to ignore the Chinese market, rather they are coming up with viable marketing solutions to target the second biggest consumer market in the world.
HEALTH AND PHARMACEUTICAL
E-HEALTH DIGITAL STRATEGY
Under the "Healthy China 2020" initiative, China has undertaken an effort to cut healthcare costs, requiring insurance to cover70% of costs by the end of 2018.The Chinese government is working on providing affordable basic healthcare to all residents by 2020.
China has also become a major market for health-related multinational companies. Companies such as AstraZeneca, GlaxoSmithKline, EliLilly, and Merck entered the Chinese market and have experienced explosive growth. China has also become a growing hub for healthcare research and development. According to ENHANCE International, China’s projected healthcare spending in 2050 may exceed Germany’s entire 2020 gross domestic product.
The Chinese Internet has become the key tool for growth in this environment. 80% of the 750 million netizens have searched for information related to health care online. There is tough competition, so the implementation of efficient and innovative strategies is essential.
OVERSEAS PROPERTY INVESTMENT
Chinese Investment in overseas property has grown from US $600m in 2009 to $33 billion in 2016 and is predicted to reach a staggering $220 billion by 2025. This is despite China’s attempts to stem the flow of capital outside of the country.
Chinese investors look to build global property to diversify wealth into different assets, protect generational wealth, balance economic instability in China with a financial ‘safe haven,’ for future migration opportunities and to seek superior educational opportunities for their children.
WINE & SPIRITS
China is the world’s biggest market for spirits where imports are expected to be worth USD24 billion by 2021!
So how and where do Chinese consumers drink spirits? Cocktails provide a very legitimate way on how spirits are enjoyed, and the development of cocktails in China is actually in sync with the privatization of the Chinese economy since they both took off in the early 1980s.
The booming of e-commerce does not only bring convenience to the shopping experience, but also allows deeper product penetration to China’s lower-tier cities and uncover an enormous territory of untapped market.
